About
A strategic thinker with design skills.
Born in Porto, I started as a multidisciplinary designer across brand, illustration and web, and grew into leading product design for consumer and B2B products.
I lead teams through the messy middle: framing problems with leadership, translating research into direction, and crafting experiences that customers adopt and businesses can measure.
Career
Full CV on LinkedIn ↗Current role
Lead Product Designer B2B Marketplace - FMCG
Leading Product Design across Markant's digital product ecosystem, shaping customer experiences, product direction and design strategy across Marketplace, Services and broader digital initiatives. Working across Product, Engineering, Business and Marketing to connect customer needs, business growth, technical scalability and high quality product experiences.
Talkdesk
Lead Product Designer
Designed for a global customer experience platform at scale. Complex B2B workflows, enterprise users, and the balance between powerful features and everyday usability.
MOXY
Design Lead
Led brand and digital design at the studio: positioning, identity systems and digital products. Where I learned that visual identity is strategy made visible.
Multidisciplinary years
Brand, illustration & web
Started as a multidisciplinary designer in Porto, working across brand, illustration and web, before growing into product design and leadership.
Principles
Start with the outcome
Every project begins with what success means for the business and for the customer.
Evidence over opinion
Research and data shape decisions; taste shapes how they're expressed.
Adoption is the real launch
A feature isn't done when it ships, it's done when people use it.
Make it visible
Strategy only works when teams can see it, so I design the story, not just the screens.